Work experience
Staff Product Designer at Chan Zuckerberg Initiative
2022–Now
Launched first generative AI teacher tool for the org
Leading org-wide experimentation of generative AI in product design
Design leader on highest priority strategic initiative
Principal Product Designer at GoTo (Formerly LogMeIn)
2020–2022
Delivered tablet-first designs boosting user growth by 33% and primary engagement metric by 341%
Led unified mobile app strategy and collaborative alignment of cross-platform design efforts, leading to comprehensive navigation and surface area architecture
Principal Product Designer at 7 Cups
2019–2020
First design/research hire leading the mobile app redesign and architecture, increased app store ratings from 3.6 to 4.5
Designed and shipped a web landing page that boosted CTR by over 1,000% for the therapy business
Initiated first analysis of app store reviews leading to impact on quarterly planning, prioritization, and goals
Director of User Experience at Target
2014–2019
Promoted from Experience Design Lead 2014–2016
Directed design for Target Open House, attracting 3,000+ weekly visitors leading to a company-wide IoT strategic roadmap
Managed UX team that grew from 2 to 7 designers/researchers
Owned 2 smart home programs (hardware and software)
Creative Technologist at Intel
2012–2014
Led UX prototyping for Oakley Radar Pace, impacted product spec definition based on user research
Designed immersive, interactive experiences for civic and social engagement. Experienced by over 9,000 people
Designed and built 7 air quality tools contributing to open-source communities
Education
University at Buffalo
Master of Fine Arts, Media Study
Master of Architecture
Bachelor of Science, Architecture
Awards and publications
Shoptalk's 2017 Heretics Award
March 2017
Recognizing individuals who champion disruptive innovation and problem solving, ranging from groundbreaking technologies to new consumer propositions
International Conference on HCI
LNCS, Vol 9751, July 2016
“The Role of a Retailer in Designing Our Connected Future”
Even though it was coined nearly two decades ago, the Internet of Things (IoT) didn’t really break into the market until around 2013 when it became evident the most popu…