**GoTo is a new and improved unified app combining GoToConnect, GoToMeeting, GoToWebinar, GoToTraining and more in a single experience.**

My role was to lead a team of mobile designers to deliver a consistent app experience across all consolidated features with new native mobile capabilities and in alignment with the desktop and web product teams.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fl2SXQBPNhFgA1F89INoiLjKky0h2%2FUdns91kyPo1xkUlCjhz6%2Ff658a949-748c-44bc-8f6b-54ad7ddfbb5f.png?alt=media&token=6dfe5b07-2a38-43a7-83d9-a128cf162a65","id":"f658a949-748c-44bc-8f6b-54ad7ddfbb5f","width":1200,"height":800,"filename":"Hero.png","type":"image/png","caption":"","border":false}]}
```

### **App Store and Google Play screenshots**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fl2SXQBPNhFgA1F89INoiLjKky0h2%2FUdns91kyPo1xkUlCjhz6%2F9782b77b-47f4-4b9f-8537-a592194392e2.png?alt=media&token=31a22e4b-3c5b-49a5-95e2-b0c9bdbaa901","id":"9782b77b-47f4-4b9f-8537-a592194392e2","width":954,"height":1366,"filename":"image63.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fl2SXQBPNhFgA1F89INoiLjKky0h2%2FUdns91kyPo1xkUlCjhz6%2F654a913e-291d-4094-b1f7-bf68e477325a.png?alt=media&token=c146b1bd-2dc1-4eba-a833-5c425d7fed0f","id":"654a913e-291d-4094-b1f7-bf68e477325a","width":1080,"height":1920,"filename":"image69.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fl2SXQBPNhFgA1F89INoiLjKky0h2%2FUdns91kyPo1xkUlCjhz6%2Fdc477bc0-3518-4756-87ac-656f714eaf9b.png?alt=media&token=f4f8804d-298f-4668-9bae-56a053df20a9","id":"dc477bc0-3518-4756-87ac-656f714eaf9b","width":946,"height":2048,"filename":"image67.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fl2SXQBPNhFgA1F89INoiLjKky0h2%2FUdns91kyPo1xkUlCjhz6%2Fd6db772b-5205-4265-8aee-035c39f333ef.png?alt=media&token=02b883ce-0e01-4574-8a62-1bd6ad37fc7a","id":"d6db772b-5205-4265-8aee-035c39f333ef","width":750,"height":1334,"filename":"image61.png","type":"image/png","caption":"","border":false}]}
```

### **Designing the app surfaces architecture**

This was my biggest priority and done in partnership with the desktop experience design lead. Together we crafted a cross-platform architecture that led with mobile design patterns and scaled up to web and desktop experiences. Our architecture documentation served as the foundation for all product teams to ensure a consistent underlying IA and UI surfaces approach.

```cv
gallery
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```

### **Motion design for mobile interaction details**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fl2SXQBPNhFgA1F89INoiLjKky0h2%2FUdns91kyPo1xkUlCjhz6%2F65f7db88-4581-4764-9b69-8762326241e9.gif?alt=media&token=002c6a67-45c8-4d4e-a076-3f26fcb7427f","id":"65f7db88-4581-4764-9b69-8762326241e9","width":480,"height":640,"filename":"image56.gif","type":"image/gif","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fl2SXQBPNhFgA1F89INoiLjKky0h2%2FUdns91kyPo1xkUlCjhz6%2F0a7b907e-58d8-4e8d-bab4-6d42508739e8.gif?alt=media&token=76af4819-8fd2-4388-adf4-17f5e0a8e2ae","id":"0a7b907e-58d8-4e8d-bab4-6d42508739e8","width":667,"height":955,"filename":"list-upcoming-meeting-interactions.gif","type":"image/gif","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fl2SXQBPNhFgA1F89INoiLjKky0h2%2FUdns91kyPo1xkUlCjhz6%2F63851c33-daf4-4baf-a422-555999efe2e4.mp4?alt=media&token=9000564a-7a44-4048-a5da-4778cad60cfd","id":"63851c33-daf4-4baf-a422-555999efe2e4","width":296,"height":640,"filename":"gtm-scroll-animation-480p.mp4","type":"video/mp4","caption":"","border":false}]}
```

Getting to GoTo: Consolidating 5 Separate Apps

**An auto-replenishment system that powers a family of simple, smart household essential products built for Target's [Made By Design](https://www.target.com/c/made-by-design/-/N-a8bgh) brand.**

In my role I started the project as an innovation initiative and, through product discover methods, developed support and funding from leadership to pursue the products/service with a team. I led creative direction for both the products and digital service as well as product strategy.

```cv
vimeo
{"url":"https://player.vimeo.com/video/853864466?h=9cb82b8535","width":426,"height":240,"thumbnail":"https://i.vimeocdn.com/video/1709524993-775676a80c3ea6723548a7967ebc6632831d4b595b78a1ba569860d77ede01ed-d_295x166"}
```

### **The app and products**

```cv
gallery
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```

### **The research**

```cv
gallery
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```

Target Fetch: Target's First Effort to Make IoT Products

**Open House is a space for Target to tell an Internet of Things (IoT) story and educate its guests, partners, and executives.**

My role was highly collaborative with a small team that did everything from user research, to initiative strategy, marketing, prototyping, creative direction, and many other things. We successfully launched a skunkworks project that turned into a flagship store for Target. Much of what we learned and designed was translated into 300+ stores nationwide.

```cv
gallery
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```

### **Learning iteratively through pop-ups**

We rented out storefronts in San Francisco called "IoT Playground." These were pop-up experiments for user research and enabled us to learn our way into a compelling experience for guests and for product founders.

```cv
gallery
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```

Moments

https://moments.ooo