**GoTo is a new and improved unified app combining GoToConnect, GoToMeeting, GoToWebinar, GoToTraining and more in a single experience.**

My role was to lead a team of mobile designers to deliver a consistent app experience across all consolidated features with new native mobile capabilities and in alignment with the desktop and web product teams.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fl2SXQBPNhFgA1F89INoiLjKky0h2%2FUdns91kyPo1xkUlCjhz6%2Ff658a949-748c-44bc-8f6b-54ad7ddfbb5f.png?alt=media&token=6dfe5b07-2a38-43a7-83d9-a128cf162a65","id":"f658a949-748c-44bc-8f6b-54ad7ddfbb5f","width":1200,"height":800,"filename":"Hero.png","type":"image/png","caption":"","border":false}]}
```

### **App Store and Google Play screenshots**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fl2SXQBPNhFgA1F89INoiLjKky0h2%2FUdns91kyPo1xkUlCjhz6%2F9782b77b-47f4-4b9f-8537-a592194392e2.png?alt=media&token=31a22e4b-3c5b-49a5-95e2-b0c9bdbaa901","id":"9782b77b-47f4-4b9f-8537-a592194392e2","width":954,"height":1366,"filename":"image63.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fl2SXQBPNhFgA1F89INoiLjKky0h2%2FUdns91kyPo1xkUlCjhz6%2F654a913e-291d-4094-b1f7-bf68e477325a.png?alt=media&token=c146b1bd-2dc1-4eba-a833-5c425d7fed0f","id":"654a913e-291d-4094-b1f7-bf68e477325a","width":1080,"height":1920,"filename":"image69.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fl2SXQBPNhFgA1F89INoiLjKky0h2%2FUdns91kyPo1xkUlCjhz6%2Fdc477bc0-3518-4756-87ac-656f714eaf9b.png?alt=media&token=f4f8804d-298f-4668-9bae-56a053df20a9","id":"dc477bc0-3518-4756-87ac-656f714eaf9b","width":946,"height":2048,"filename":"image67.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fl2SXQBPNhFgA1F89INoiLjKky0h2%2FUdns91kyPo1xkUlCjhz6%2Fd6db772b-5205-4265-8aee-035c39f333ef.png?alt=media&token=02b883ce-0e01-4574-8a62-1bd6ad37fc7a","id":"d6db772b-5205-4265-8aee-035c39f333ef","width":750,"height":1334,"filename":"image61.png","type":"image/png","caption":"","border":false}]}
```

### **Designing the app surfaces architecture**

This was my biggest priority and done in partnership with the desktop experience design lead. Together we crafted a cross-platform architecture that led with mobile design patterns and scaled up to web and desktop experiences. Our architecture documentation served as the foundation for all product teams to ensure a consistent underlying IA and UI surfaces approach.

```cv
gallery
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```

### **Motion design for mobile interaction details**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fl2SXQBPNhFgA1F89INoiLjKky0h2%2FUdns91kyPo1xkUlCjhz6%2F65f7db88-4581-4764-9b69-8762326241e9.gif?alt=media&token=002c6a67-45c8-4d4e-a076-3f26fcb7427f","id":"65f7db88-4581-4764-9b69-8762326241e9","width":480,"height":640,"filename":"image56.gif","type":"image/gif","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fl2SXQBPNhFgA1F89INoiLjKky0h2%2FUdns91kyPo1xkUlCjhz6%2F0a7b907e-58d8-4e8d-bab4-6d42508739e8.gif?alt=media&token=76af4819-8fd2-4388-adf4-17f5e0a8e2ae","id":"0a7b907e-58d8-4e8d-bab4-6d42508739e8","width":667,"height":955,"filename":"list-upcoming-meeting-interactions.gif","type":"image/gif","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fl2SXQBPNhFgA1F89INoiLjKky0h2%2FUdns91kyPo1xkUlCjhz6%2F63851c33-daf4-4baf-a422-555999efe2e4.mp4?alt=media&token=9000564a-7a44-4048-a5da-4778cad60cfd","id":"63851c33-daf4-4baf-a422-555999efe2e4","width":296,"height":640,"filename":"gtm-scroll-animation-480p.mp4","type":"video/mp4","caption":"","border":false}]}
```

Getting to GoTo: Consolidating 5 Separate Apps

**An auto-replenishment system that powers a family of simple, smart household essential products built for Target's [Made By Design](https://www.target.com/c/made-by-design/-/N-a8bgh) brand.**

In my role I started the project as an innovation initiative and, through product discover methods, developed support and funding from leadership to pursue the products/service with a team. I led creative direction for both the products and digital service as well as product strategy.

```cv
vimeo
{"url":"https://player.vimeo.com/video/853864466?h=9cb82b8535","width":426,"height":240,"thumbnail":"https://i.vimeocdn.com/video/1709524993-775676a80c3ea6723548a7967ebc6632831d4b595b78a1ba569860d77ede01ed-d_295x166"}
```

### **The app and products**

```cv
gallery
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```

### **The research**

```cv
gallery
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```

Target Fetch: Target's First Effort to Make IoT Products

**Open House is a space for Target to tell an Internet of Things (IoT) story and educate its guests, partners, and executives.**

My role was highly collaborative with a small team that did everything from user research, to initiative strategy, marketing, prototyping, creative direction, and many other things. We successfully launched a skunkworks project that turned into a flagship store for Target. Much of what we learned and designed was translated into 300+ stores nationwide.

```cv
gallery
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```

### **Learning iteratively through pop-ups**

We rented out storefronts in San Francisco called "IoT Playground." These were pop-up experiments for user research and enabled us to learn our way into a compelling experience for guests and for product founders.

```cv
gallery
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```

Target Open House

Moments

## [Moments](https://moments.ooo) makes it easier for you to focus on the things, both big and small, that bring you joy and happiness, and make your life better.

Moments

Moments makes it easier for you to focus on the things, both big and small, that bring you joy and happiness, and make your life better.